For over 40 years, the iconic New Balance 990 continues to be worn one way. Your way. Inspired by this approach, YCMC and New Balance have teamed up again with an exclusive collaboration that celebrates the uniqueness and mutual admiration of self-expression through sneakers. Stripped to a modern, minimalist color palette, the YCMC x New Balance 990v3 gives anyone countless combinations to be worn your way and let your style speak for itself.
Carrying-on the 990’s aspirational status symbol aura that hasn’t changed since 1982, the YCMC x New Balance 990v3 pays homage to the iconic grey colorway that started it all, but with a contemporary twist. This limited release features a premium upper constructed with Nimbus Cloud pig suede paired with breathable Kool Grey mesh and Marblehead nubuck accents. Elevated details include an embossed tongue logo, 990 embroidery along the lateral heel, and a synthetic suede sockliner. Completing the minimalistic look, four shoelace options are included to enable you to wear it your way.
The YCMC x New Balance 990v3 releases on Thursday, August 25, 2022 at 10am EDT exclusively on YCMC.com and in all Shoe City locations in Maryland, Washington, DC, and Virginia. The shoes will be available in Men’s (7.5-13) and grade school (4-7) sizes for $195 and $170, respectively.
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